Millennials represent the largest generation of homebuyers in recent years and likely will represent the majority of homebuyers for the foreseeable future. And what we know is that this group gets their information primarily through digital channels and social media.
In real estate, social media can be a powerful tool for realtors to connect with potential clients, showcase their listings, and establish themselves as experts in their field. And the good news is that while social media marketing requires some technical savvy, a touch of creativity, and time, it does not necessarily require a big budget.
So let’s look at a few tips and tricks for realtors to effectively use social media:
Understand Your Audience – As a realtor, your focus should be local and targeted to the communities in which you work. Understand who the potential buyers and sellers are in those communities, and choose the social media platform where you will reach the largest segment of that audience.
Be consistent – Post regularly and consistently on your social media platforms. This can help to keep your current followers engaged and interested in your content as well as help to grow your followers.
Share Quality Content – There is no better way to build the credibility of your brand than by sharing content that is useful and informative for your target audience. This might include blog articles, infographics, and videos in addition to showcasing your listings with high-quality photos and virtual tours.
Engage with your followers – Social media is only valuable if you use it to engage with your audience. It is not a website where you post information never to look at it again. Rather, social media is a conversation, so you must be responsive in a timely manner and stay part of the conversation.
Be part of the larger conversation – Use relevant hashtags to increase the visibility of your posts and join in community-wide conversations happening. This can help your posts reach a wider audience and attract potential clients.
Be an industry leader – Use social media to connect with your audience and as a tool for the homebuying process. Consider recording a Facebook Live video to answer client questions in real-time and provide industry tips, trends, advice, and news.
We know you are busy, so let BesTitle Agency help. We have completed tens of thousands of real estate transactions since 1991. Our expertly trained staff is here to help you with your closing from start to finish. Contact us today.